Prepared for MojoPDF
Oct 19, 2026 · KlientBoost
Growth Plan ● Google Search ● Month One

Buy $1 trials where a $1 click still wins.

Your $1 trial pays when enough trials convert. We start in the UK, Canada and Ireland, where $1 buys top-of-page clicks on most edit and sign searches, and learn your trial to paid rate. Then we scale what breaks even.

$1.03+
Where US edit and sign clicks start
32%
Must pay to break even on $3,000 spend plus our fee, at $1 a click
$0.48
Where Canada's edit and sign clicks start

Where You Stand

From our Oct 16 call and your site.

Your starting line.

$1
7-day trial, then $49.99 a month
1
Signup so far (Oct 16)
238
Tools live; about 500 and 10 languages coming
$150 to $300
UK test ad spend
"CPC should be max, max a dollar."Taj Singh, Founder, Oct 16 call

What's already working.

Renewal terms stated up frontRefund policy and terms liveDedicated tool pages (Edit, Sign, Chat with PDF)AI tools named in your adStripe billingGoogle Ads tag installed
NextWhere $1 Wins

Where $1 Wins

Google's own bid data.

1A $1 click wins in the UK, Canada and Ireland. Not in the US.

UK
$0.77 to $3.0960,500 searches
Canada
$0.58 to $2.3560,500 searches
Ireland
$0.71 to $2.676,600 searches
US
$1.44 to $5.00246,000 searches
Includes $1Above $1$1 line

Top-of-page bid on "pdf editor", Google Keyword Planner, Oct 16.

2Someone already runs your exact model.

$1 then $49.99
PDF Smart's price (their site)
~37,500
UK paid visits a month (estimate)
~$0.70
UK cost per click (estimate)
NextThe Plan

The Plan

Three waves, in order.

Start where $1 wins. Earn the next market.

Wave 1 · Month one

UK, Canada, Ireland

  • UK $1,350
  • Canada $1,350
  • Ireland $300
Edit and sign
Wave 2 · After break even

US AI tools

  • Chat, OCR, translate
Clicks start at $0.48 to $0.93
Wave 3 · Test cell

Low-cost markets, new languages

  • Clicks cost cents
Trial to paid unknown
Hold

US edit and sign searches

  • Clicks start at $1.03
Until it pays

What runs in month one.

Core

Launch

  • The Foundation Plan$1 trial is the conversion.
  • The 4 Conversion Intent BucketsTool, "free" and how-to run apart.
  • The First Aid KitMonth-one waste sweep.
  • Exact and phrase only, one tool page per ad group.
From day 8

Scale what pays

  • Gold Pan TechniquePaying markets get their own budget.
  • Stack the DeckTrials valued by market.

Proven in your numbers.

"I'm straight up about my, you know, my terms, what you're paying for, how does it renew, everything."Taj Singh, Founder, Oct 16 call

How we prove it

  • Trials by market, live in Google Ads
  • Trial to paid from Stripe
  • Every ad states $1, then $49.99

Deliberately not in scope

  • SEO
  • Meta, social, display
  • US edit and sign, month one
NextThe Math

The Math

Your numbers, as ranges.

Trial cost vs paid user value.

$16 to $33
Per trial: $0.80 to $1 clicks, 3 to 5% to trial
$100 to $125
Per paid user: $49.99 for 2 to 2.5 months

Before payment fees and any VAT. Monthly plan only.

Break even needs about 32% of trials to pay.

32%

At the starting numbers. Range: 26% to 55% with our fee, 15% to 32% without.

"we're fine with risky scenarios as long as everyone's going in with their eyes wide open."JD Garcia, VP of Growth, KlientBoost, Oct 16 call

Run your numbers.

150Trials a month
$20Cost per trial
19%Break even, no fee
32%Break even, with fee

Arithmetic, not a forecast.

A flat fee weighs less as spend grows.

$3,000 spend
32%
$6,000 spend
26%
$10,000 spend
23%
Ad spend only
19%

Assumes $1 clicks and 5% to trial hold; more spend usually costs more per click.

The marks. Month one, proposed.

Trials a month1signup so far100+proposed (range 90 to 188)
Cost per trialNo data yet$30 or lessproposed
Trial to paidUnknownRead from day 8

We agree the month-one trial number on this call.

What we won't promise

  • A trial to paid rate
  • Month one paying for itself
  • $1 US edit and sign clicks

What we commit to

  • A month-one trial target, agreed together
  • Trial to paid by market, from Stripe
  • Hold or shift markets that miss break even
NextInvestment

Investment

Search first; page work optional.

Three ways to start. We recommend Search First.

How each option adds up
LineOption 1Option 2Option 3
Search management$2,000$2,000$2,000
CRO teamNot included$1,500$2,200
A month$2,000$3,500$4,200
One timeNoneNoneNone
Context, not fees
All in, $3,000 ad spend$5,000$6,500$7,200
Break-even trial to paid32%42%47%

At the starting numbers.

Search is a flat $2,000 a month up to $20,000 in ad spend, then we revisit. 3-month initial term, then month to month, 30 days' notice.

NextThe First 90 Days

The First 90 Days

Weeks count from access. Our team schedules the kickoff once the agreement is signed.

Week by week.

Showing$2,000a month
KlientBoostYour teamTogetherCheckpoint
Week
W1
W4
W8
W13
Tracking
Build
Wave 1
Trial to paid
Wave 2
Page insights
Page tests
Your approvals
Checkpoints

What we need from you.

1Google Ads accessBuilt in your account.
2Stripe read accessOr a weekly export.
3Which tools need the $1 trialSets whether compress and merge run.
4Tag Manager access or a developerFires the $1 trial event at checkout.
Next step

Pick the starting option. We send the agreement in writing, and our team schedules the kickoff once it's signed.